7. IBM
Brand value: $ 41.4 billion
Change for the year: -17%
Spending on advertising: $ 1.3 billion

Companies have a hard time in recent years — selling IBM hardware reduced several consecutive quarters. But IBM is not discouraged and out of the equipment manufacturer is going to turn into the cloud computing market leader. In I quarter of 2015. Income from the «cloud» created by it rose by 60%.