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8 Things Car Salespeople Don’t Want You to Know

6. Know the dealer’s profit margin.

Another tactic to getting quotes in the form of price is to get them as a profit margin, Rabkin says. For example, ask dealers for a quote of $500 over invoice, or $4,000 under MSRP, for a specific make, model and style, regardless of color and options. You can then use it to set a price for whatever vehicle is available that starts with that description, he says.