Toothpaste Stripes

The red, white and blue stripes in Aquafresh toothpaste were added after the company realized that people wanted more than just minty fresh breath.

The blue stripe indicates its dual action of cleaning and refreshing. Later on, they added the third red stripe to symbolize that their toothpaste had cleaning, freshening and plaque control perks. While solid white toothpaste may come with the same features, brands continue adding stripes to their products because they know they’ll just sell better.